FOCUS CRM
Salesforce Adoption Specialists
Salesforce Adoption Specialists

"Success with Salesforce Depends on Adoption” No Adoption = No Value. That’s Why Focus CRM Exists
Did you buy Salesforce but no one’s using it or you’re about to invest into Salesforce?
If so, who is going to:
- Proactively train & support your team?
- Handle ongoing admin and system updates?
- Maintain data quality & reporting accuracy?
Avoid a wasted Salesforce investment by relying on us, get access to your own dedicated team without the cost of full-time hires.
Salesforce Adoption Specialists

Our Clients
Follow a proven Salesforce Implementation Strategy that Guarantees Adoption
For over 20 years, Focus CRM has specialized at helping our clients sustainably adopt Salesforce into their business, long-term. Not just buy it, build it and launch it … but rather, adopt it, see real value & drive their business forward.

Salesforce Support
From start to finish
From seamless implementation to ensuring adoption across all roles and departments, we provide tailored support every step of the way. With immediate access to a team of Salesforce specialists—without the burden of a full-time budget—streamline your operations and grow your business.


What is Adoption


User Adoption
Equipping every role to use Salesforce effectively through ongoing training, skill development, and system customization.

Leadership Adoption
Empowering leadership to make informed decisions by providing access to real-time data, customized reporting, and actionable dashboards. Our approach goes beyond the numbers—we work with managers to identify key business goals, refine processes, and align Salesforce metrics with strategic objectives.

Technology Adoption
Unlocking Salesforce's full potential with integrations, workflow automation, and AppExchange tools.
Salesforce Adoption
FROM START TO FINISH
Salesforce Adoption
FROM START TO FINISH
Investing in Salesforce is just the first step – getting your team to actually use it is where the real challenge begins. Without proper adoption, your data remains incomplete, processes stay inefficient, and you risk wasting tens of thousands of dollars.
The problem isn’t the software; it’s ensuring your team understands its value and integrates it into their daily workflows. That’s where we come in – to bridge the gap between your Salesforce set up and your growth and success.


An Adoption Plan that Aligns with your Strategy
Empower Smarter Decision Making
Provide your leadership team with real-time, accurate data and analytics so they can identify opportunities, address challenges proactively, and make informed decisions that drive business growth and efficiency.
Lay The Foundation For Scalable Growth
No more operational bottlenecks—put in place operational policies and procedures so your systems can handle increased complexity, driving efficiency as your business grows.
Empower Your Team with Training & Ongoing Support
A CRM is only as powerful as the people using it. At Focus CRM, we onboard new hires, provide proactive user training, and handle daily support—ensuring your team fully adopts Salesforce, maximizes its value, and keeps your data reliable for accurate reporting.

Leverage Our Expertise

Sales Cloud
Leads, Accounts, Contacts, Opportunities, Quotes, Cases, Campaigns

Service Cloud
Case Management, Service Console, Omni Channel Routing, SLA’s, etc.

Marketing Account Engagement
B2B Marketing Automation

Experience Cloud
Customer or Partner Portals

Non-Profit
Fundraising, Program Management, Grantmaking

Custom Development
Custom Objects, Process, Automation, Custom Screens

Integrations
Connecting to 3rd Party Systems

3rd Party Apps
Payment Processing, Web Forms, Mail Merges, E-signatures, etc.

Adoption
Dedicated team to ensure your team maximizes its use


Sales Cloud
Leads, Accounts, Contacts, Opportunities, Quotes, Cases, Campaigns

Custom Development
Custom Objects, Process, Automation, Custom Screens

Service Cloud
Case Management, Service Console, Omni Channel Routing, SLA’s, etc.

Integrations
Connecting to 3rd Party Systems

Marketing Account
Engagement, B2B Marketing Automation

3rd Party Apps
Payment Processing, Web Forms, Mail Merges, E-signatures, etc.

Experience Cloud
Customer or Partner Portals

Adoption
Dedicated team to ensure your team maximizes its use

Non-Profit
Fundraising, Program Management, Grantmaking

Salesforce
Implementations
Salesforce
Projects
Training
Sessions

Our Typical Client
01
B2B/ Small/ Medium Business
02
5 To 100 Salesforce Users
03
Don’t Have Anyone Internally To Support With Salesforce
Our Typical Client
- B2B/ Small/ Medium Business
- 5 To 100 Salesforce Users
- Don’t Have Anyone Internally To Support With Salesforce
Whats Your Situation?
Whats Your Situation
Looking for a CRM
Building a sound foundation for your Salesforce platform begins with having the right sales process in place that drives your organization’s data flow. Our experience has shown that many organizations lack a unifying sales process and is a primary reason for Salesforce implementation failure. With our expertise, we will help you choose the best processes for your sales organization’s specific needs and then streamline and modify them to improve workflow throughout.
Salesforce Enhancement And Cleanup
- I am paying for Salesforce, but no one is using it.
- I don’t trust the data created in Salesforce and therefore, cannot rely on analytics we hoped it would provide.
- I have no one to proactively train my users to achieve the user adoption we require.
- I have no one addressing and being responsible for the ongoing administrative requirements that are presenting themselves.
Frequently Asked Questions
We’ve had Salesforce for a while, but it’s not working the way we need it to. Can you fix it?
Yes! We specialize in optimizing and customizing existing Salesforce setups to fit your business. Whether it’s low adoption, messy data, or inefficient processes, we’ll get your CRM running smoothly.
Do you offer ongoing Salesforce support, or just one-time projects?
We offer both! We can handle specific project work (integrations, process improvements, automation) or provide ongoing managed services to ensure your Salesforce system continuously delivers results.
My team isn’t using Salesforce properly. How do you help with adoption?
We support Salesforce & people. We provide hands-on user training, customized to how your team actually works—whether they’re in the office or on the road. Our approach ensures Salesforce becomes a valuable daily tool that helps the organization and people function better, not just an underused database.
How long is the Manage Service Commitment?
It’s completely flexible with 30 day to change or terminate, we don’t believe in locking people into long term commitments, we are a people first company!
How much does Salesforce support cost?
Our pricing is based on the level of service you need—whether it’s project-based work or ongoing support. We offer scalable solutions so you get expert-level Salesforce management without the cost of hiring a full-time admin. Click here to view our packages.