Month: September 2010

For most of us selling a solution (whether a product or service), we have come to expect a long, often drawn-out, sales cycle before the yes or no verdict. We also know that there are a lot of factors that go into the decision to buy/not to buy from us…

Why Bother with a CRM and How to Make it Work for You? For many companies, implementing a CRM is not an easy task because for decades sales people have been “doing it their way” and now, all of sudden, we are asking them to standardize their communication & organization…