Month: January 2020
B2B Marketing Analytics + Pardot = Yes Please
Ever since I started working with Pardot my biggest complaint has always been the lack of customizable reporting. There is nothing more important to a Marketer than empirical data and the ability to flex and or customize that data in such a way that it gives you more visibility into…
How to differentiate customer success from customer support
What’s the best customer support experience you’ve ever had? Whether your interaction took place on the phone, via email, in person, or using social media, you’re likely to recall the experience as easy, fast, responsive, personalized, empathetic, or even effortless. Ultimately, the best support experiences result in the timely resolution…
Customer Relationship Management Trends to Watch for in 2020
Customer experience expectations are on an upward trajectory, and the stakes are high for companies. In 2019, 84% of customers said the experience a company provides is as important as its products and services — up from 80% in 2018. Standing at the doorstep of the new decade, let’s examine where these…
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- Embracing Change: Turning Hesitation into Progressby Lisa Rodrigues
- Email-to-Case for Salesforce: Five Key Factors for Successby James Agudo
- The 10 Most Important Things to Consider in a CRM Implementationby Lisa Rodrigues
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