For many companies, implementing a CRM is not an easy task. What’s even harder is getting the value that you thought you would from your CRM. Whether you’re using Salesforce.com, Microsoft CRM, Sugar, or ACT, implementing and managing CRM can be daunting on your own.
In some cases, you might even have some push-back from the sales team, saying that CRM is “more work” or they simply don’t like the change.
But before you accept this feedback, consider this: the average sales person is not looking at CRM from the “big picture.” They are only looking at CRM’s influence on their own world without considering the benefits of the entire organization.
As leaders, we need to look CRM from a broader perspective.
If you want to succeed with CRM, you need to learn about it from the perspective of the Sales Manager.
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