Are you stuck with a Salesforce that no one is using?

About Us

Our Vision

We envision a world where businesses of every size can harness the power of Salesforce to drive growth & achieve their goals with confidence.

Book A Call

Salesforce Adoption Specialists

Empowering Businesses with Salesforce Since 2003

At Focus CRM, we believe technology should work for you, not the other way around. As a trusted Salesforce Partner, we specialize in providing companies with a fractional part-time Salesforce team to help them run and grow their businesses. With over two decades of experience, we’ve helped countless organizations streamline their processes, enhance user adoption, and unlock the full potential of Salesforce. We’re here to give businesses competitive, flexible options to help them scale, streamline, and succeed—on their terms.

Learn More

Our Core Values

Our values are the foundation of everything we do:

People First: Relationships come first, always. We prioritize the needs of our clients and team members.
Customer Obsessed: Committed to excellence, driven by your success & focused on your needs.
Transparency: Honesty & clear communication are at the heart of every interaction and relationship.
Challenge the Status Quo:Innovation drives us. We’re always finding better ways to solve problems.
Community Committed:We believe in giving back, whether through volunteering or helping our clients create positive change in the world.

Why Choose Focus CRM

Not every business needs a full-time Salesforce team, but every business deserves expert support. At Focus CRM, we provide:

A Part-Time Salesforce Department tailored to your needs.
Expert implementation and training to ensure user adoption and success.
Continuous support and enhancements to keep your CRM evolving with your business.

Unlike other consultants, we don’t just provide solutions—we become an extension of your team, dedicated to your long-term success.

Learn More

Meet The Team

Ready to Transform Your Business?

Let us be your part-time salesforce team. With our people-first approach and deep expertise, we’ll help your business thrive through technology and adoption. Contact us today to learn more about how we can work together!

Lisa Rodrigues

President/Salesforce Consultant

Salesforce Start: 2007
Favourite Salesforce Feature: Reports & Dashboards
Secret Talent: A+ Trip Planner

Krista Goudie

Client Manager & Business Analyst

Salesforce Start: 2019
Favourite Salesforce Feature: Non-for-Profit Edition of Salesforce
Secret Talent: Trained Artist

Danielle Onward

Salesforce Usage Specialist

Salesforce Start: 2022
Favourite Salesforce Feature: Reports & Dashboards
Secret Talent: Artisan artist – with my 3 kids by my side!

Harnish Padia

Certified Salesforce Administrator

Salesforce Start: 2017
Favourite Salesforce Feature: Automations
Secret Talent: Playing the Drums

Namrata Patel

Certified Salesforce Administrator

Salesforce Start: 2019
Favourite Salesforce Feature: Flexibility and Adaptability
Secret Talent: 5x certifications

Anupriya Patel

Salesforce Support Specialist

Salesforce Start: 2021
Favourite Salesforce Feature: Salesforce ability to track and manage the entire sales process.
Secret Talent: Garba dance

Tricha Morgan

Bookkeeper

Salesforce Start: 2008

Favourite Salesforce Feature: QuickBooks Integration to keep
it as even as possible with everyone

Secret Talent: QuickBooks Trainer

Bill Sturrock

Senior Client Manager

Salesforce Start: 2008
Favourite Salesforce Feature: Reports & Dashboards
Secret Talent: Runner, Biker, Health Enthusiast

Adam O’Reilly

Client Manager

Salesforce Start: 2018
Favourite Salesforce Feature: Inline Editing on Reports & Records
Secret Talent: Photography

James Agudo

Salesforce Usage Specialist

Salesforce Start: 2023
Favourite Salesforce Feature: Powerful Automations
Secret Talent: Tech Junkie

Niraj Chavda

Certified Salesforce Administrator

Salesforce Start: 2020
Favourite Salesforce Feature: Robust Configurations to build any solution
Secret Talent: 7x certifications

Noel Christi

Salesforce Administrator

Salesforce Start: 2022
Favourite Salesforce Feature: Ability to develop logic without coding, and Flows
Secret Talent: Playing Badminton

Sujeet Tiwari

Salesforce Administrator

Salesforce Start: 2022
Favourite Salesforce Feature: Salesforce’s constant evolution of their product
Secret Talent: Playing Sports