Blog

Email-to-Case for Salesforce and Five Important Factors to Consider for Success 🚀  Hey Salesforce community! 👋  There are a multitude of important aspects to consider when diving into Email-to-Case and ensuring your team has success from the get-go – here are just 5 items that will help you hit the…

Implementing a Customer Relationship Management (CRM) system is a significant step for any organization aiming to enhance customer interactions and streamline operations. However, the journey from selecting the right CRM to fully integrating it into your workflow can be complex. To ensure a successful Salesforce implementation, here are the ten…

I’ve heard this misconception a few times recently, and it’s simply UNTRUE. Let’s set the record straight: Salesforce is not just for large enterprises; it’s a versatile and powerful CRM platform designed to meet the needs of businesses of all sizes. Here are the facts that prove otherwise: 1. Scalable…

Ever since I started working with Pardot my biggest complaint has always been the lack of customizable reporting. There is nothing more important to a Marketer than empirical data and the ability to flex and or customize that data in such a way that it gives you more visibility into…

Article written by, Karen Mangia What’s the best customer support experience you’ve ever had? Whether your interaction took place on the phone, via email, in person, or using social media, you’re likely to recall the experience as easy, fast, responsive, personalized, empathetic, or even effortless. Ultimately, the best support experiences…

Written by – Sophia Elson Customer experience expectations are on an upward trajectory, and the stakes are high for companies. In 2019, 84% of customers said the experience a company provides is as important as its products and services — up from 80% in 2018. Standing at the doorstep of the new…

In the old days, we would refer to our leads as one of cold, warm or hot. Of course, they were subjective and also under the scrutiny of anyone who didn’t agree with the subjective categorization. This was a bone of contention between sales and marketing – one suggesting the…

A couple weeks back, I had the pleasure of attending a Salesforce.com webinar that provided tips on how small and medium-size businesses can better scale in 2020. The purpose of this blog post is to share with you a summary of key points discussed in the webinar. The overarching theme…

I was working with a client recently and we were constructing an Engagement campaign that had ‘send an email’ as one of the steps. He was adamant that the email we were building have a very large number of personalization fields on it. Having looked at his Salesforce, he did…

As a Salesforce Consultant I spend a great deal of time improving my clients’ perception of Salesforce.  Understandably, organizations want to ensure the cost and resources they commit to Salesforce are worth the investment. One of the most common questions I am asked is how to easily report on sales…