Blog & Articles

Avoid Costly Mistakes & Set Your Team Up for Long-Term Success Choosing a CRM isn’t just a tech decision; it’s a business strategy. With Salesforce, the world’s #1 CRM platform, you have access to powerful tools that can supercharge your sales, marketing, and service teams. Now the challenge of picking…

Choosing a CRM is one of the most strategic decisions you can make as a business owner or executive. The right system can accelerate revenue, eliminate inefficiencies, and give you clarity across departments. But the wrong one? It becomes expensive shelfware and a major setback. This guide walks you through…

Unlock the full potential of Salesforce Chatter with our latest video post! In just a few minutes, you’ll discover proven techniques to turn Chatter from a passive feed into your organization’s central collaboration hub.

Discover the top 10 Salesforce reports that help sales managers and business owners track leading and lagging indicators, improve forecasting, and boost sales performance. At Focus CRM, we often hear the same question from sales managers and business owners:“What reports should I be looking at in Salesforce to actually drive…

Mastering Change Management: How to Successfully Adopt New Technology Like Salesforce Change is never easy—especially when it involves adopting new technology like Salesforce. For business owners, the challenge isn’t just about learning the tool; it’s about ensuring the team embraces it. How do you move from manual processes to an…

Email-to-Case for Salesforce and Five Important Factors to Consider for Success 🚀  Hey Salesforce community! 👋  There are a multitude of important aspects to consider when diving into Email-to-Case and ensuring your team has success from the get-go – here are just 5 items that will help you hit the…