Blog & Articles

Unlock the full potential of Salesforce Chatter with our latest video post! In just a few minutes, you’ll discover proven techniques to turn Chatter from a passive feed into your organization’s central collaboration hub.

Discover the top 10 Salesforce reports that help sales managers and business owners track leading and lagging indicators, improve forecasting, and boost sales performance. At Focus CRM, we often hear the same question from sales managers and business owners:“What reports should I be looking at in Salesforce to actually drive…

Mastering Change Management: How to Successfully Adopt New Technology Like Salesforce Change is never easy—especially when it involves adopting new technology like Salesforce. For business owners, the challenge isn’t just about learning the tool; it’s about ensuring the team embraces it. How do you move from manual processes to an…

Email-to-Case for Salesforce and Five Important Factors to Consider for Success 🚀  Hey Salesforce community! 👋  There are a multitude of important aspects to consider when diving into Email-to-Case and ensuring your team has success from the get-go – here are just 5 items that will help you hit the…

Implementing a Customer Relationship Management (CRM) system is a significant step for any organization aiming to enhance customer interactions and streamline operations. However, the journey from selecting the right CRM to fully integrating it into your workflow can be complex. To ensure a successful Salesforce implementation, here are the ten…

I’ve heard this misconception a few times recently, and it’s simply UNTRUE. Let’s set the record straight: Salesforce is not just for large enterprises; it’s a versatile and powerful CRM platform designed to meet the needs of businesses of all sizes. Here are the facts that prove otherwise: 1. Scalable…