Blog & Articles

As a Salesforce Consultant I spend a great deal of time improving my clients’ perception of Salesforce.  Understandably, organizations want to ensure the cost and resources they commit to Salesforce are worth the investment. One of the most common questions I am asked is how to easily report on sales…

Where to Start? Too many sales people only think about their follow up best practices when they are actually following up. The most effective of sales people know that the best way to avoid a follow up from going cold, is by setting good expectations of what is to happen…

After a series of build committee meetings, customizations, development and testing, your implementation partner has delivered an awesome Salesforce instance that reflects your business process. Salesforce is launched with much fanfare. Management and executives are excited to see this technology investment pay off. Users are trained on how to use…

The Focus team is excited (and a bit sad) to announce that Darren Rabie, Founder & President of Focus, will be stepping away from the day-to-day duties with Focus in order to spend more time with his family, philanthropy and to pursue other opportunities. In his place, Steven Wright has…

You might turn to your parents or friends for advice on buying your first car. Your doctor can clear up any confusion about trying a new diet or fitness regime. When small and medium-sized business (SMB) owners start looking around for a customer relationship management (CRM) platform, on the other…

Situation ALMAG Aluminum is a leading manufacturer that designs, extrudes, fabricates, and finishes custom aluminum parts for a variety of industries. In 2007, ALMAG decided to implement Salesforce with the help of Focus. Focus completed an initial implementation including design, build, data migration, and training. Focus took the ongoing monthly…