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Squashing a Common Misconception: Salesforce is Only for Enterprise Companies! 🚨
I’ve heard this misconception a few times recently, and it’s simply UNTRUE. Let’s set the record straight: Salesforce is not just for large enterprises; it’s a versatile and powerful CRM platform designed to meet the needs of businesses of all sizes. Here are the facts that prove otherwise: 1. Scalable…
How to differentiate customer success from customer support
What’s the best customer support experience you’ve ever had? Whether your interaction took place on the phone, via email, in person, or using social media, you’re likely to recall the experience as easy, fast, responsive, personalized, empathetic, or even effortless. Ultimately, the best support experiences result in the timely resolution…
Can personalization on your emails go too far?
I was working with a client recently and we were constructing an Engagement campaign that had ‘send an email’ as one of the steps. He was adamant that the email we were building have a very large number of personalization fields on it. Having looked at his Salesforce, he did…
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