2003
I started Focus in 2003. At the time, I was 50% owner in an outbound Lead Generation company in Toronto, which generated and managed leads for other companies. At my first company, over time, I noticed huge holes in how my clients were selling. We’d send them a lead, nothing would happen, and nobody updated anyone. Then we’d get fired. Fun, right?!?! Frustrated, I sold my shares in that firm and opened Focus. I started just as another sales consulting firm. I’d do “sales improvement projects” including process design, setting up CRM, coaching, recruiting, etc.